First days on the App Store

Provided you set your sales to all available App Stores, you are now "ready for sale".

What happens next?

Well in the first few days, you will be featured in the News section of the App Store, meaning you are sitting in the front page: everyone who opens its App Store app during that period will see your app. Result: if your app is good and you are not pricing it like a luxury item, YOU WILL SELL. And believe me numbers can be surprising.

Success is surprising in the first days

A lot of people will buy out of curiosity or just because your app looks good. Reality is that they buy it because you are visible.

An example on the French App Store

Think of you app as any store in the world: If you are sitting on Rodeo Drive or the Champs Elysées, thousands of people walking by a day, part of them will stop and some of them will buy. The more pass by, the more you sell, nothing more simple.

Provided you are damn sure that all the major bugs have been identified and corrected, my advise is to take advantage of those days to do 2 things:
- Communicate on every media available about your app being out, it will eventually help you be ranked
- Use viral marketing: Insert all the relevant "like" buttons (Facebook, LinkedIn, Tweeter..) so your new users can communicate on their incredible experience.

And get prepared. A few days, a week, maybe more?

Toutes les bonnes choses ont une fin, all good things have an end. One day you are out of the news and your sales will drop. And boy that hurts

That's how it feels when you are out of App Store News

As of March 2013, there are 1,2 millions of iPhone apps and 300,000 iPad apps and you will need to crawl your way out from red sea to blue sea and it can feel very long but don't despair: this blog will keep giving advise, so keep faith and keep posted!