Best marketing pitch for ipad app : Are quotes any useful?

"Best meeting report iPad app ever"

"Meeting notes on iPad have never been that easy with iTakeNotes" 

"Best Meeting Minutes iPad App Award Winner"

Sounds familiar? If you've been shopping around the App Store, you've probably noticed that quotes are just everywhere.  I looked over in productivity apps, 5 out of 20 app pitches were starting with quotes.

Well, most of the App Store marketing specialists tell you that you need to give quotes because shoppers are looking for social proof. And putting quotes first is a good way to give shopper a virtual "certificate".

Shoppers want quotes to avoid bad surprises

The web is full of junk and so is the App Store even if Apple is checking who's showing up. We are all looking for a recommendation from someone, either customer reviews or "media" quotes.

Following the same phenomenon you have for restaurants or hotels, iPad and iPhones magazines both online and at the newsstand have appeared almost everywhere.

Why?

Because we don't want to spend money on something that's not worth it. But the issue I am not comfortable with is the same issue we find all over the web, from TripAdvisor to Amazon:

Fake reviews and fake quotes

Yes fake reviews are everywhere now

Yes there is a business of paying for reviews and getting supposedly independent reviews. I don't say that all reviewer sites and magazines are not sincere but there is a fair share of that market which is corrupted.

And it's going to be more and more difficult to separate the wheat from the chaff.  This is the reason why I believe that quotes are likely to become less and less effective unless you are able to quote a review from an unquestionable brand, which will be difficult to find.

Rather than presenting your app like if it was a broadway show, I would rather not use quotes unless they are really worth showing.

Instead refine your first sentence, the one that makes the difference, make it sounds true about your app: what does it bring to the user? What is the pay off? In conclusion I would say:

Be true, it will eventually pay off

Apple Submission Check List

Now that you believe you're done with testing and your App is ready, you will proceed to the developer's holy temple, iTunes Connect. It is designed to give you access to all resources you need to manage your App.

Back when I thought iTakeNotes would be ready in no time, I registered on iTunes Connect right from the start and paid for my developer's license too early. I suggest you do that when your App is maturing, no need to rush.

Apple is very tight on registration so make sure all necessary company numbers are ready and that your company exists. In case you're an individual entrepreneur, I believe the process is a little easier.

Anyway don't even think about talking to anyone at Apple at this stage, the whole process is highly industrialized. You do as they say or you just won't access the millions of iPad users waiting for you.

Just do as Apple says

Once registration is done, you can proceed with your app. BUT... there are important things you need to have when you arrive at this stage:

- An App name
- An App icon appealing enough for the App Store in color and in design
- A list of keywords
- A 10 lines marketing pitch describing your app making good use of reading patterns
- 4 Screenshots of your app
- A fancy website with in depth explanations
- A demo video if you are good at it
- Email adresses for inquiries and customer support
- A price
- A banking account in case you end up doing revenues

Did we have all that when we came up on iTunes Connect? Well, partially. So we had to fill up the gaps ourselves. And since we believe in our guiding principle, "Do It Yourself" , we did everything ourselves.

Our upcoming posts will describe each of these items in details, one by one, yes we can!